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Awarded By :
3 Year Full-Time Degree
This course provides an incisive study of how organisations operate, the contemporary challenges and opportunities ahead of them, and the business-focused creativity needed to successfully market them.
Taught by experienced marketing professionals, the Marketing pathway gives you the practical skills required to succeed in this dynamic sector.
The programme aims to apply a broad understanding of marketing theory to a range of practical marketing situations and develop key transferable skills to enhance your employability.
It offers an exciting range of specialist marketing options, all of which have a workplace focus which enables you to apply your academic learning directly to your career aims.
3 passes from G.C.E A/L
5 passes from G.C.E O/L including Maths and English
In the first two years, students on all Business Management degrees follow a common programme, which provides a strong grounding in the principles of modern business management and also introduces the more functional areas of business and management including: Marketing; Human Resource Management; Commercial Law; and Operations Management. In the third year, Marketing students take a range of specialist Marketing courses such as Marketing Communications, Consumer Behaviour, and Business Research methods. This specialisation allows students to tailor their degree to meet their career needs and aspirations.
BBA (Marketing) is a 3 year full-time degree. This program comprises of lectures research projects, individual/ group presentations, tutorials and group discussions. After the first 2 years of the degree you will be awarded a Higher National Diploma from the Scottish Qualification Authority. At the end of 3 years you will be awarded BBA (Marketing) from the Heriot-Watt University.
|Managing People and Organisations||Behavioural Skills for Business|
|Economic Issues||IT in Business|
|IT: Applications Software||Business Contractual Relationships|
|Business Accounting||Business Culture and Strategy|
|Marketing||Economics Micro and Macro Theory and Application|
|Business Law||Preparing Financial Forecasts|
|Information and Communication Technology in Business||Manage Operational Resources|
|The World Economy||Human Resource Management|
|Analysing and Presenting Complex Communication||Sales Management|
|Statistics for Business||Preparing and Presenting a Business Plan|
|Project Management||Research Skills|
|Business Research Methods||Strategic Management|
|Employment Law||Critical Approaches to Management|
|Innovation Management||Marketing Communications|
|Project Management||Managing Corporate Value|