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INQUERY About Bachelor of Business Administration (Marketing)

Bachelor of Business Administration (Marketing)

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Program
Overview

Awarded By :
Heriot-Watt University

Duration:
3 Year Full-Time Degree

 

This course provides an incisive study of how organisations operate, the contemporary challenges and opportunities ahead of them, and the business-focused creativity needed to successfully market them.

Taught by experienced marketing professionals, the Marketing pathway gives you the practical skills required to succeed in this dynamic sector.

The programme aims to apply a broad understanding of marketing theory to a range of practical marketing situations and develop key transferable skills to enhance your employability.

It offers an exciting range of specialist marketing options, all of which have a workplace focus which enables you to apply your academic learning directly to your career aims.

Entry criteria

3 passes from G.C.E A/L
5 passes from G.C.E O/L including Maths and English


Program Structure

In the first two years, students on all Business Management degrees follow a common programme, which provides a strong grounding in the principles of modern business management and also introduces the more functional areas of business and management including: Marketing; Human Resource Management; Commercial Law; and Operations Management. In the third year, Marketing students take a range of specialist Marketing courses such as Marketing Communications, Consumer Behaviour, and Business Research methods. This specialisation allows students to tailor their degree to meet their career needs and aspirations.

BBA (Marketing) is a 3 year full-time degree. This program comprises of lectures research projects, individual/ group presentations, tutorials and group discussions. After the first 2 years of the degree you will be awarded a Higher National Diploma from the Scottish Qualification Authority. At the end of 3 years you will be awarded BBA (Marketing) from the Heriot-Watt University.

YEAR 1

Managing People and Organisations Behavioural Skills for Business
Economic Issues IT in Business
IT: Applications Software Business Contractual Relationships
Business Accounting Business Culture and Strategy
Marketing Economics Micro and Macro Theory and Application
Business Law Preparing Financial Forecasts

YEAR 2

Information and Communication Technology in Business Manage Operational Resources
The World Economy Human Resource Management
Analysing and Presenting Complex Communication Sales Management
Statistics for Business Preparing and Presenting a Business Plan
Project Management Research Skills

YEAR 3

Business Research Methods Strategic Management
Employment Law Critical Approaches to Management
Innovation Management Marketing Communications
Project Management Managing Corporate Value